LOGO DESIGN


MK Design develops high quality logos for brands seeking to distinguish themselves as leaders in their fields.

Logo Design and Branding Packages

Basic Logo Design – $250

The Basic Logo Design package is great for businesses on a budget looking to get a simple logo design established quickly and on a budget. Logos in this tier are composed of the following:

  • Logo text composed of a freely available predesigned font or typeface
  • A simple logo mark or icon that accompanies the logo
  • Designer colors that are defined and specified for consistent application across all media

Design Specifications

  • Typeface Development: Up to 20 hand picked, designer typefaces showing your business name. Typefaces will be chosen based on design and market positioning considerations, brand goals, industry and application considerations
  • Logo Mark Icon Development: Up to initial 10 logo mark / icon concepts ideas. Concepts are designed to compliment the logo text, distinguish the brand, and serve as the application icon, bookmark icon, or website browser tab icon.
  • 3 rounds of revisions

Standard Logo Design – $500

The Standard Logo Design package is ideal for the client looking for something more distinguished and customized than the Basic Logo Design package. Logos in this tier include the following:

  • Logo text based on a freely available, predesigned font or typeface that may be customized to be truly unique
  • Special attention to the design of a simple, but sophisticated logo mark that not only compliments the logo text and distinguishes the brand, but also ties in complex ideas and concepts that set the brand apart while eluding to the nature of the brand and connecting with the target market on an emotional level
  • Designer colors that are defined and specified for consistent application across all media
  • All finalized print ready logos and logo variations as well as bitmap versions for web and digital applications

Design Specifications

  • Typeface Development: Up to 40 hand picked, designer typefaces showing your business name. Typefaces will be chosen based on design and market positioning considerations, brand goals, industry and application considerations
  • Logo Mark Icon Development: Up to initial 10 logo mark / icon concepts ideas. Concepts are designed to compliment the logo text, distinguish the brand, and serve as the application icon, bookmark icon, or website browser tab icon.
  • 5 rounds of revisions

Deluxe Logo Design – $750

The Deluxe Logo Design package is for businesses seeking to establish a brand that is truly unique and refined on all levels. Special attention is paid to every aspect of design and application as well as brand and marketing considerations. Ample time is spent researching industry brands, your business’s unique selling points, brand perception, target market trends and tastes, and in developing carefully thought out design solutions. Logos in this tier include the following:

  • Logo text may be based on a freely available or designer font or typeface that may be customized or the typography may be drafted entirely from scratch
  • Designer Logo Mark or Custom Illustration – special attention to the design of a simple, but sophisticated logo mark that not only compliments the logo text and distinguishes the brand, but also ties in complex ideas and concepts that set the brand apart while eluding to the nature of the brand and connecting with the target market on an emotional level. This may also be substituted for an illustration based logo that is hand drawn by a professional graphic artist and illustrator.
  • Multiple configurations of the logo that may include a horizontal and vertical version, abridged version, versions with different looks and feels,
  • All colors are carefully defined and specified for consistent application across all media
  • All finalized print ready logos and logo variations as well as bitmap versions for web and digital applications

Design and Development Specifications

  • In-depth industry and market research
  • Typeface Development: Up to 60 hand picked, designer typefaces showing your business name. Typefaces will be chosen based on design and market positioning considerations, brand goals, industry and application considerations. Typeface may also be designed from scratch.
  • Logo Mark Icon Development: Up to initial 50 logo mark / icon concepts ideas. Concepts are designed to compliment the logo text, distinguish the brand, and serve as the application icon, bookmark icon, or website browser tab icon.
  • Custom illustration: May be created for use as the logo or with the logo as a substitution for a logo mark
  • Logo icon for use as application icon, bookmark icon, and website browser tab icon
  • 5 rounds of revisions

All Logo Design Packages Include:

Research and Development – Research into other logos in and outside of the industry. We’ll take a look at other logos by compiling a group of logos and getting a feel for different design styles, design elements, icons, marks, typography, colors, and layout based on your brand needs and ideas for the logo as well as our expert input. From there a group of logo concepts will be developed based on discussion about the goals for the brand and attributes of the group of logos for consideration. Concepts will be revised to develop a final logo and brand identity.

Final Brand and Logo Variations – All versions will be sent in jpg, png, Adobe Illustrator, and PDF formats for use in print and web applications

  • Color logo for use on white or light background
  • Color logo for use on black or dark background
  • Black logo for use on white or light background
  • White logo for use on black or dark background
  • Grayscale logo for use on white or light background
  • Grayscale logo for use on black or dark background

If not already included, logo icons for use as an application icon, bookmark icon, and website browser tab icon may be included for an additional fee.


Contact MK Design

(808) 342-5409

mike@mkdesignmarketing.com